A year without TikTok: the sands have shifted, but MX TakaTak, Josh, Moj, et al. have to pass a test

This time last year, India banned the Chinese short-form video app TikTok following a summer of cross-border tensions between the two countries. Overnight, the market for user-generated short-form video set to searchable viral pieces of music or audio seemingly died. But practically the very next day, a deluge of TikTok alternatives emerged — Instagram Reels, YouTube Shorts, MX TakaTak, Josh, Moj, Roposo, Mitron, Trell, Chingari, and several

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