Carl Pei’s startup Nothing partners Flipkart for India foray

Bengaluru: OnePlus co-founder Carl Pei‘s consumer technology startup Nothing has struck a partnership with Walmart’s Flipkart for its India foray.

The Indian e-commerce firm will offer Nothing Ear (1), a pair of wireless earphones that were unveiled last month, alongside the global launch of the product, the company said without disclosing any specific launch timeline. Ear (1), which is the company’s first product, was expected to debut this month. Pei however had announced a delay in the launch last week.

Flipkart will play a key role in building Nothing’s presence in India and will also offer after-sales service in 205 service points across 171 cities through its group company Jeeves, said Rakesh Krishnan, senior director (electronics) at Flipkart.

It will also offer pick and drop service in cities where there is no service centre.

“Flipkart’s pan-India supply chain will be instrumental in reaching Nothing customers and delivering a superior end-to-end product experience, which is very important to us,” said Manu Sharma, vice president and general manager, Nothing India. “At Nothing, we aim to create easy to use consumer tech products with iconic designs that will bring differentiated value to our users in India and around the world.”

After a surprise exit from OnePlus last October, Chinese-born Swedish entrepreneur Pei
had unveiled his new venture Nothing in January. The company aims to build a suite of smart, connected consumer electronics products.

It has
raised $22 million to date from Alphabet’s GV and a clutch of prominent angel investors including iPod inventor Tony Fadell, Twitch co-founder Kevin Lin, Reddit CEO Steve Huffman, PCH founder and CEO Liam Casey, Cred founder Kunal Shah, prominent YouTuber Casey Neistat, Product Hunt CEO Josh Buckley, and Web Summit founder Paddy Cosgrave.

The London-based startup
had also allowed the general public to participate in a $1.5-million community funding round earlier this year.

In February, it roped in Swedish consumer electronics firm Teenage Engineering as a founding partner of the firm. Teenage Engineering is known for creating a range of audio products with a strong emphasis on design. The firm acquired the trademarks of Android creator Andy Rubin’s now-defunct smartphone brand Essential, which shut down early last year.

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